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This web site kit.ac.in has the following on the web page, "From the Directors Desk KITP." We saw that the webpage also said " Department Of Applied Science and Humanities." It also said " Department Of CSE and IT. Department Of Electrical and Electronics Engineering. Department Of Electronics and Communication Engineering. Department Of Master Of Computer Application. Kanpur Institute Of Technology and Pharmacy. On and Off Campus Training. About Placement and Corporate Relations Cell PCRC." The header had Kanpur Engineering college as the highest ranking optimized keyword. It is followed by Kanpur Colleges, education, and higher education which isn't as ranked as highly as Kanpur Engineering college. The next words kit.ac.in used was Kanpur. Institute was included but might not be seen by search engines.